When the Unites States Congress set aside federal construction funds in 1965 for a new, underground transportation system for Washington D.C., President Lyndon B. Johnson decreed it “should be designed to set an example for the Nation, and to take its place among the most attractive in the world.”
“While we seek to resolve problems of moving people and goods within the congested National Capital area, our concerns must not be confined to the utilitarian requirements of transportation alone,” Johnson wrote to Walter J. McCarter, administrator of the National Capital Transportation Agency (NCTA, the forerunner of the Washington Metro Area Transit Authority (WMATA) on February 22, 1966.
At a time when public opinion of East Coast subways has reached a low, it is worth revisiting this high: a subway grand tour, CFA minutes with design advice from architect Gordon Bunshaft and art critic Aline Saarinen, rejected graphic designs that are the opposite of Unimark’s low-key Helvetica.
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