Alexandra Lange
Architecture & design critic

Obama's New Fonts

Over the weekend, Zeke Miller posted an item at BuzzFeed about the new Obama typeface. Rolled out during the president’s recent Midwest bus tour, the fonts were chosen to present the Obama 2012 campaign’s new slogan, “Betting On America.” This only counted as political news because “America” was set in what looks like Revolution Gothic Extra Bold, from MyFonts, described as follows:

The original font is inspired by retro propaganda posters and wallpainting in Cuba from the 60s to 80s. And the original PAG Revolucion is the most popular font from Prop-A-Ganda.
In other words: a Communist typeface conspiracy theory in the making.