Brown.
Not a glamorous color. One that has been sidelined in the design world in favor of black, gray, cobalt and orange. But in the 1950s, brown meant something different. Graphic designer Paul Rand used it for the UPS brand, suggesting no-nonsense reliability, the democratic pleasure of the brown cardboard box.
Industrial designer Henry Dreyfuss streamlined his wardrobe to include only brown suits, which allowed him to travel easily (and without wardrobe malfunctions) between industrial clients in the Midwest and banking clients in New York.
Latest Tweet
I love all of you for sending me the Burger King, but I have seen the Burger King! 🍔👑
18 minutes ago
Latest Instagram
Featured articles
Beverly Willis Architecture Foundation
CityLab
CityLab
CityLab