What decades of magazine design have put together, it has taken only a few years of apps to rent asunder. As mainstream print publications awkwardly rework themselves for Web and tablet, a set of websites and apps has created an alternative model for consuming, saving and sharing media. They are social, they are publication agnostic, and more often than not, they treat magazines, newspapers, blogs and catalogues as a kit of parts to be disassembled at will. Your will. You choose your apps, your bookmarklets, your pins, and what you are doing is assembling your own perfect publication. You may not even realise it, but you are also picking a side. Are you a picture person or a word person? Are you Pinterest or Readability? Flipboard or Instapaper? Tumblr or Twitter?