Is it perfect timing or merely perverse to release a documentary promoting the design philosophy “Less, but better” during the holiday season? The opening moments of Gary Hustwit’s “Rams,” about Dieter Rams, is more likely to have you revising your gift list than tossing it out. As the camera pauses on the details of the eighty-six-year-old design legend’s single-story home, built in 1971 in Kronberg, Germany, you may find yourself wondering if you, too, need to buy a wall-mounted stereo (the Audio 2/3, designed by Rams for Braun, in 1962-1963) or a boxy leather swivel chair (the 620 armchair, designed by Rams for Vitsoe, in 1962), or to take up the art of bonsai, which Rams practices in his compact, Japanese-inspired garden.
After this montage, the sound of birds chirping is replaced by the sound of typing, and we see Rams seated in front of the rare object in his home that’s not of his own design: the red Valentine typewriter, designed by Ettore Sottsass and Perry King for Olivetti, in 1968. (Rams doesn’t own a computer.) If you listen to Rams—speaking his native German, with subtitles—rather than just look at the elements of his edited world, you will appreciate how his aesthetic and his ethic align. “Less, but better,” the title of his 1995 book, is, Rams says, “not a constraint, it is an advantage which allows us more space for our real life.”