The designer Giorgia Lupi was born in 1981 and believes that she is part of a special bridge generation. “I was raised in a completely analog environment,” she says. “I was a teen-ager when all of the awkward connection and human connection needed to be made in real life. But, at the same time, because I started to use technology as a teen-ager, I’m fluent in both worlds.” This week, Lupi joins the graphic-design firm Pentagram as the only partner who has a focus on information design. Her work, consistent with her upbringing, brings a tactile feel to computer code, and her appointment is an occasion to assess information design—a field located between graphic design and data science—and the possibilities it holds.
Sitting in Pentagram’s crisp quarters, on Park Avenue South, Lupi cuts an extremely organized figure: petite and black-clad, with a looping black necklace and round black glasses, accented by a cap of red hair. Born in Modena, Italy, and trained as an architect, Lupi had her first brush with information design while in college via an exercise in urban mapping, inspired by the planner Kevin Lynch. In his landmark book, “The Image of the City,” published in 1961, Lynch asked people to draw their city for a visitor, paying attention to their own everyday paths and major landmarks, without reference to geography. Of course, each person’s map, both in Lynch’s book and Lupi’s exercise, was different—but that did not mean that one map was more accurate than another. Rather, each person was telling a different story through cartography.