I have been to the Shops and Restaurants at Hudson Yards six times—six times—and yet I’m still getting lost. Is Muji on the second or third floor? Is the Instagram-worthy Van Leeuwen ice cream shop down the hall? Forty Five Ten, the Dallas-born boutique that is the grandbaby of Barneys, is definitely up on the fifth floor, but how do you get from the first to the second floor without passing Blue Bottle Coffee? And what is the fastest route to William Greenberg rainbow cake to placate your kids who hate Vessel?
“It’s just stairs,” they say. “Can we get bubble tea?”
R. Webber Hudson, a Related Companies executive vice president, doesn’t have this problem. He and his team curated the “vertical retail center”—he winces each time I refer to it as a mall—and its configuration is as clear to him as the glass in the six-story atrium. International luxury brands are on the first floor; previously only-on-the-internet brands like M. Gemi shoes and Japanese normcore faves Uniqlo and Muji are on the second; high-volume draws Zara and H&M are stacked on three and four; and so on.
There’s a logic, but I am frustrated that I can’t see it.